PRIVACY POLICY

Privacy Policy

Personal data (hereinafter mostly referred to as “data”) are only processed by us to the extent necessary and for the purpose of providing a functional and user-friendly website, including its content and the services offered there.

According to Art. 4 No. 1 of Regulation (EU) 2016/679, i.e. the General Data Protection Regulation (hereinafter referred to as “GDPR”), “processing” is any process carried out with or without the help of automated processes or any such series of processes in connection with personal data, such as collecting, recording, organizing, arranging, storing, adapting or changing, reading, querying, using, disclosing through transmission, dissemination or any other form of provision, comparison or the linking, the restriction, the deletion or the destruction.

With the following data protection declaration we inform you in particular about the type, scope, purpose, duration and legal basis of the processing of personal data, as far as we decide either alone or together with others about the purposes and means of processing. In addition, we will inform you below about the third-party components we use for optimization purposes and to increase the quality of use, insofar as third parties process data on their own responsibility.

Our data protection declaration is structured as follows:

Information about us as responsible
Rights of users and data subjects

III. Information on data processing

Information about us as responsible

Responsible provider of this website in terms of data protection law is:

Stephanie Magney

Belgium

Email: [email protected]

The provider’s data protection officer is:

Stephanie Magney

Rights of users and data subjects

With a view to the data processing described in more detail below, users and data subjects have the right

for confirmation as to whether the data concerning you are being processed, for information about the processed data, for further information about data processing and for copies of the data (see also Art. 15 GDPR);
to correct or complete incorrect or incomplete data (see also Art. 16 GDPR);
to the immediate deletion of the data concerning you (see also Art. 17 GDPR), or, alternatively, if further processing is necessary in accordance with Art. 17 Para. 3 GDPR, to restrict processing in accordance with Art. 18 GDPR;
to receive the data concerning them and provided by them and to transfer this data to other providers / responsible parties (cf. also Art. 20 GDPR);
to complain to the supervisory authority if they are of the opinion that the data concerning them are being processed by the provider in violation of data protection regulations (cf. also Art. 77 GDPR).

In addition, the provider is obliged to notify all recipients to whom data has been disclosed by the provider of any correction or deletion of data or the restriction of processing that takes place on the basis of Articles 16, 17 Paragraph 1, 18 GDPR teaching. However, this obligation does not exist if this notification is impossible or involves disproportionate effort. Irrespective of this, the user has the right to information about these recipients.

According to Art. 21 GDPR, users and data subjects also have the right to object to the future processing of the data concerning them, provided that the data is processed by the provider in accordance with Art. 6 Para. 1 lit.f) GDPR. In particular, an objection to data processing for the purpose of direct advertising is permitted.

III. Information on data processing

Your data processed when using our website will be deleted or blocked as soon as the purpose of storage no longer applies, the deletion of the data does not conflict with any statutory retention requirements and no other information on individual processing methods is given below.

Server data

For technical reasons, in particular to ensure a secure and stable website, data is transmitted to us or to our web space provider via your internet browser. These so-called server log files record the type and version of your Internet browser, the operating system, the website from which you switched to our website (referrer URL), the website (s) of our website that you are visiting, the date and time of the respective access as well as the IP address of the internet connection from which our website is used.

This data collected in this way is temporarily stored, but not together with other data from you.

This storage takes place on the legal basis of Art. 6 Para. 1 lit.f) GDPR. Our legitimate interest lies in the improvement, stability, functionality and security of our website.

The data will be deleted after seven days at the latest, unless further storage is required for evidence purposes. Otherwise, the data will be wholly or partially excluded from deletion until the incident has been finally resolved.

Cookies

a) Session cookies / session cookies

We use so-called cookies on our website. Cookies are small text files or other storage technologies that are stored and stored on your device by the internet browser you use. These cookies process certain information about you, such as your browser or location data or your IP address, to an individual extent.

This processing makes our website more user-friendly, more effective and more secure, as the processing enables, for example, the reproduction of our website in different languages or the offer of a shopping cart function.

The legal basis for this processing is Art. 6 Paragraph 1 lit b.) GDPR, provided that these cookies are used to process data to initiate or process contracts.

If the processing does not serve to initiate or process a contract, our legitimate interest lies in improving the functionality of our website. The legal basis is then Article 6 (1) (f) GDPR.

When you close your Internet browser, these session cookies are deleted.

b) Third party cookies

Our website may also use cookies from partner companies with whom we work for the purpose of advertising, analysis or the functionalities of our website.

The details on this, in particular on the purposes and the legal basis for processing such third-party cookies, can be found in the following information.

c) Disposal option

You can prevent or restrict the installation of cookies by setting your internet browser. You can also delete cookies that have already been saved at any time. The steps and measures required for this, however, depend on the specific Internet browser you are using. If you have any questions, please use the help function or documentation of your Internet browser or contact its manufacturer or support. In the case of so-called flash cookies, however, processing cannot be prevented via the browser settings. Instead you have to change the setting of your Flash player. The steps and measures required for this also depend on the specific Flash player you are using. If you have any questions, please use the help function or documentation of your Flash player or contact the manufacturer or user support.

However, if you prevent or restrict the installation of cookies, this may mean that not all functions of our website can be used to their full extent.

Contract processing

The data transmitted by you to make use of our range of goods and / or services will be processed by us for the purpose of processing the contract and are required in this respect. It is not possible to conclude and process contracts without providing your data.

The legal basis for the processing is Art. 6 Para. 1 lit. b) GDPR.

We delete the data when the contract is fully processed, but we must observe the retention periods under tax and commercial law.

As part of the contract processing, we pass on your data to the transport company commissioned with the delivery of goods or to the financial service provider, insofar as the disclosure is necessary for the delivery of goods or for payment purposes.

The legal basis for forwarding the data is then Art. 6 Para. 1 lit. b) GDPR.

Newsletter

If you register for our free newsletter, the data you have requested for this purpose, i.e. your e-mail address and – optionally – your name and address, will be transmitted to us. At the same time, we save the IP address of the Internet connection from which you access our website, as well as the date and time of your registration. As part of the further registration process, we will obtain your consent to the sending of the newsletter, describe the content in detail and refer to this data protection declaration. We use the data collected in this way exclusively for sending the newsletter – therefore, in particular, it is not passed on to third parties.

The legal basis for this is Article 6 (1) lit. a) GDPR.

You can revoke your consent to the sending of the newsletter at any time with effect for the future in accordance with Art. 7 Para. 3 GDPR. To do this, all you have to do is inform us of your revocation or use the unsubscribe link contained in every newsletter.

Contact inquiries / contact options

If you contact us via the contact form or email, the data you provide will be used to process your request. The specification of the data is necessary for processing and answering your request – without providing it, we cannot respond to your request, or at least to a limited extent.

The legal basis for this processing is Article 6 (1) lit. b) GDPR.

Your data will be deleted if your request has been finally answered and the deletion does not conflict with any statutory retention requirements, for example in the event of a subsequent contract processing.

User contributions, comments and ratings

We offer you the option of posting questions, answers, opinions or ratings, hereinafter referred to as “contributions”, on our website. If you take advantage of this offer, we will process and publish your contribution, the date and time of submission and the pseudonym you may have used.

The legal basis for this is Article 6 (1) lit. a) GDPR. You can revoke your consent at any time with effect for the future in accordance with Art. 7 Para. 3 GDPR. All you have to do is inform us of your revocation.

In addition, we also process your IP and email address. The IP address is processed because we have a legitimate interest in initiating or supporting further steps, provided that your contribution encroaches on the rights of third parties and / or is otherwise unlawful.

In this case, the legal basis is Article 6 (1) (f) GDPR. Our legitimate interest lies in the legal defense that may be necessary.

Pinterest

We maintain an online presence on Pinterest to present our company and our services and to communicate with customers / interested parties. Pinterest is a service provided by Pinterest Inc., 651 Brannan Street, San Francisco, CA, 94107, USA.

In this respect, we would like to point out that there is a possibility that user data will be processed outside the European Union, in particular in the USA. This can result in increased risks for users insofar as, for example, later access to user data can be made more difficult. We also have no access to this user data. The possibility of access lies exclusively with Pinterest.

You can find the data protection information from Pinterest at

https://policy.pinterest.com/de/privacy-policy

YouTube

We maintain an online presence on YouTube to present our company and our services and to communicate with customers / interested parties. YouTube is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, a subsidiary of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043 USA.

You can find YouTube’s data protection information at

https://policies.google.com/privacy

LinkedIn

We maintain an online presence on LinkedIn to present our company and our services and to communicate with customers / interested parties. LinkedIn is a service from LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland, a subsidiary of LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA.

You can find LinkedIn’s privacy policy at

https://www.linkedin.com/legal/privacy-policy

Facebook

To advertise our products and services and to communicate with interested parties or customers, we operate a company presence on the Facebook platform.

We are jointly responsible for this social media platform with Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2 Ireland.

The data protection officer of Facebook can be reached via a contact form:

https://www.facebook.com/help/contact/540977946302970

We have regulated the joint responsibility in an agreement with regard to the respective obligations within the meaning of the GDPR. This agreement, from which the mutual obligations arise, can be accessed under the following link:

https://www.facebook.com/legal/terms/page_controller_addendum

The legal basis for the processing of personal data that ensues and is reproduced below is Article 6 (1) (f) GDPR. Our legitimate interest lies in the analysis, communication, sales and advertising of our products and services.

The legal basis can also be the consent of the user in accordance with Article 6 (1) (a) GDPR to the platform operator. According to Art. 7 Para. 3 GDPR, the user can revoke his consent to this at any time by notifying the platform operator for the future.

When you visit our online presence on the Facebook platform, Facebook Ireland Ltd. as the operator of the platform in the EU processes user data (e.g. personal information, IP address, etc.).

This user data is used for statistical information about the use of our company presence on Facebook. Facebook Ireland Ltd. uses this data for market research and advertising purposes and to create user profiles. Based on these profiles, Facebook Ireland Ltd. For example, it is possible to advertise users within and outside of Facebook based on their interests. If the user is logged into their Facebook account at the time of access, Facebook Ireland Ltd. also link the data with the respective user account.

If the user contacts us via Facebook, the personal data entered on this occasion will be used to process the request. The user’s data will be deleted by us, provided that the user’s request has been finally answered and there are no statutory retention requirements, e.g. in the case of subsequent contract processing.

To process the data, Facebook Ireland Ltd. possibly also set cookies.

If the user does not agree to this processing, it is possible to prevent the installation of cookies by setting the browser accordingly. Cookies that have already been saved can also be deleted at any time. The settings for this depend on the respective browser. In the case of Flash cookies, processing cannot be prevented via the settings of the browser, but by the corresponding setting of the Flash player. Should the user prevent or restrict the installation of cookies, this may mean that not all Facebook functions can be used to their full extent.

More information on the processing activities, their prevention and the deletion of the data processed by Facebook can be found in Facebook’s data policy:

https://www.facebook.com/privacy/explanation

It cannot be ruled out that the processing by Facebook Ireland Ltd. also via Facebook Inc., 1601 Willow Road, Menlo Park, California 94025 in the USA.

Instagram

To advertise our products and services and to communicate with interested parties or customers, we operate a company presence on the Instagram platform.

We are jointly responsible for this social media platform with Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2 Ireland.

Instagram’s data protection officer can be reached using a contact form:

https://www.facebook.com/help/contact/540977946302970

https://www.facebook.com/legal/terms/page_controller_addendum

When you visit our online presence on the Instagram platform, Facebook Ireland Ltd. as the operator of the platform in the EU processes user data (e.g. personal information, IP address, etc.).

This user data is used for statistical information about the use of our company presence on Instagram. Facebook Ireland Ltd. uses this data for market research and advertising purposes and to create user profiles. Based on these profiles, Facebook Ireland Ltd. For example, it is possible to advertise users within and outside of Instagram based on their interests. If the user is logged into their Instagram account at the time of access, Facebook Ireland Ltd. also link the data with the respective user account.

If the user contacts us via Instagram, the personal data entered by the user on this occasion will be used to process the request. The user’s data will be deleted by us, provided that the user’s request has been finally answered and there are no statutory retention requirements, e.g. in the case of subsequent contract processing.

To process the data, Facebook Ireland Ltd. possibly also set cookies.

You can find more information about the processing activities, their prevention and the deletion of the data processed by Instagram in Instagram’s data policy:

https://help.instagram.com/519522125107875

It cannot be ruled out that the processing by Facebook Ireland Ltd. also via Facebook Inc., 1601 Willow Road, Menlo Park, California 94025 in the USA.

Linking social media via graphic or text link

We also advertise presences on the social networks listed below on our website. The integration takes place via a linked graphic of the respective network. The use of this linked graphic prevents that when a website that has a social media application is called up, a connection to the respective server of the social network is automatically established in order to display a graphic of the respective network itself. The user is only forwarded to the service of the respective social network by clicking on the corresponding graphic.

After the user has been forwarded, information about the user is recorded by the respective network. It cannot be ruled out that the data collected in this way will be processed in the USA.

These are initially data such as IP address, date, time and the page visited. If the user is logged into their user account of the respective network during this time, the network operator can, if necessary, assign the information collected from the specific visit of the user to the user’s personal account. If the user interacts via a “share” button on the respective network, this information can be saved in the user’s personal user account and published if necessary. If the user wants to prevent the information collected from being directly assigned to his user account, he must log out before clicking on the graphic. It is also possible to configure the respective user account accordingly.

The following social networks are linked to our site:

facebook

Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, a subsidiary of Facebook Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA.

Pinterest

Pinterest Inc., 651 Brannan Street, San Francisco, CA, 94107, USA.

Data protection declaration: https://policy.pinterest.com/de/privacy-policy

YouTube

Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, a subsidiary of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043 USA

Data protection declaration: https://policies.google.com/privacy

LinkedIn

LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland, a subsidiary of LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085 USA.

Data protection declaration: https://www.linkedin.com/legal/privacy-policy

Instagram

Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, a subsidiary of Facebook Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA.

Data protection declaration: https://help.instagram.com/519522125107875

“Facebook” social plug-in

We use the plug-in of the social network Facebook on our website. Facebook is an internet service provided by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. In the EU, this service is in turn operated by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, hereinafter both referred to as “Facebook”.

The legal basis is Article 6 (1) lit.f) GDPR. Our legitimate interest lies in improving the quality of our website.

Further information about the possible plug-ins and their respective functions is available from Facebook

https://developers.facebook.com/docs/plugins/

ready for you.

If the plug-in is stored on one of the pages you visit on our website, your Internet browser will download a representation of the plug-in from the Facebook servers in the USA. For technical reasons, it is necessary for Facebook to process your IP address. In addition, the date and time of your visit to our website are also recorded.

If you are logged into Facebook while visiting one of our websites with the plug-in, the information collected by the plug-in about your specific visit will be recognized by Facebook. Facebook may assign the information collected in this way to your personal user account there. If, for example, you use the so-called “Like” button on Facebook, this information will be saved in your Facebook user account and possibly published on the Facebook platform. If you want to prevent this, you must either log out of Facebook before visiting our website or use an add-on for your Internet browser to prevent the Facebook plug-in from being blocked.

Further information on the collection and use of data as well as your rights and protection options in this regard is available from Facebook https://www.facebook.com/policy.php available data protection information.

“Google+” – social plug-in

We use the plug-in of the social network Google+ (“Google Plus”) on our website. Google+ is an Internet service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google”.

The legal basis is Article 6 (1) lit.f) GDPR. Our legitimate interest lies in improving the quality of our website.

Further information about the possible plug-ins and their respective functions is available from Google

https://developers.google.com/+/web/

ready for you.

If the plug-in is stored on one of the pages you visit on our website, your Internet browser will download a representation of the plug-in from Google’s servers in the USA. For technical reasons, it is necessary for Google to process your IP address. In addition, the date and time of your visit to our website are also recorded.

If you are logged in to Google while visiting one of our websites with the plug-in, the information collected by the plug-in about your specific visit will be recognized by Google. Google may assign the information collected in this way to your personal user account there. So if you use the so-called “Share” button from Google, for example, this information will be saved in your Google user account and possibly published on the Google platform. If you want to prevent this, you must either log out of Google before visiting our website or make the appropriate settings in your Google user account.

Google holds further information about the collection and use of data as well as your rights and protection options in this regard in the

https://policies.google.com/privacy

available data protection information.

Google Analytics

We use Google Analytics on our website. This is a web analysis service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google”.

The Google Analytics service is used to analyze the usage behavior of our website. The legal basis is Article 6 (1) lit.f) GDPR. Our legitimate interest lies in the analysis, optimization and economic operation of our website.

Usage and user-related information, such as IP address, location, time or frequency of visits to our website, are transmitted to a Google server in the USA and stored there. However, we use Google Analytics with the so-called anonymization function. With this function, Google shortens the IP address within the EU or EEA.

The data collected in this way is in turn used by Google to provide us with an evaluation of the visit to our website and of the usage activities there. This data can also be used to provide other services related to the use of our website and the use of the Internet.

Google states that it will not associate your IP address with other data. In addition, Google maintains

https://www.google.com/intl/de/policies/privacy/partners

Further data protection information is available for you, for example also on the possibilities to prevent the use of data.

Google also offers

https://tools.google.com/dlpage/gaoptout?hl=de

a so-called deactivation add-on along with further information on this. This add-on can be installed with the most common internet browsers and offers you further control over the data that Google collects when you visit our website. The add-on informs the JavaScript (ga.js) of Google Analytics that information about visiting our website should not be transmitted to Google Analytics. However, this does not prevent information from being transmitted to us or to other web analysis services. You can of course also find out in this data protection declaration whether and which other web analysis services are used by us.

Google Fonts

We use Google Fonts on our website to display external fonts. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google”.

In order to enable the display of certain fonts on our website, a connection to the Google server in the USA is established when our website is accessed.

The legal basis is Article 6 (1) lit.f) GDPR. Our legitimate interest lies in the optimization and economic operation of our website.

The connection to Google established when you visit our website enables Google to determine from which website your request was sent and to which IP address the representation of the font is to be transmitted.

Google offers below

https://adssettings.google.com/authenticated

https://policies.google.com/privacy

further information, in particular about the possibilities of preventing data usage.

GOOGLE search function (“CSE”)

We use the “Google Custom Search Engine” (Google Custom Search Engine “CSE”) for full-text searches on the website. “CSE” is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter “Google”.

“CSE” enables a full text search for content on our website. This search function is accessed via a search box “Google User-Defined Search”.

The legal basis for this is Article 6 (1) lit.f GDPR. Our legitimate interest lies in the user-friendliness of the website.

The function has been integrated into our website unchanged as a software module from Google.

If the search is activated by entering a search term, Google uses a plugin to load the information you are looking for. At the same time, the terms entered by the user and the IP address of the user are transmitted to Google in order to carry out the search and display the search results.

If the user is logged into their existing Google account at the time of the search process, Google can assign the information recorded to the associated user profile.

Google offers further information, in particular about the possibilities of preventing the use of data, under the following links:

https://policies.google.com/privacy

https://adssettings.google.com/authenticated

YouTube

We use YouTube on our website. This is a video portal from YouTube LLC., 901 Cherry Ave., 94066 San Bruno, CA, USA, hereinafter referred to as “YouTube”.

YouTube is a subsidiary of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google”.

We use YouTube in connection with the “Extended data protection mode” function in order to be able to show you videos. The legal basis is Article 6 (1) lit.f) GDPR. Our legitimate interest lies in improving the quality of our website. According to information provided by YouTube, the “extended data protection mode” function means that the data described in more detail below are only transmitted to the YouTube server when you actually start a video.

Without this “extended data protection”, a connection to the YouTube server in the USA will be established as soon as you call up one of our Internet pages on which a YouTube video is embedded.

This connection is required in order to be able to display the respective video on our website via your internet browser. In the course of this, YouTube will at least record and process your IP address, the date and time and the website you visited. In addition, a connection to the Google “DoubleClick” advertising network is established.

If you are logged into YouTube at the same time, YouTube will assign the connection information to your YouTube account. If you want to prevent this, you must either log out of YouTube before visiting our website or make the appropriate settings in your YouTube user account.

For the purpose of functionality and to analyze usage behavior, YouTube permanently stores cookies on your device via your Internet browser. If you do not agree to this processing, you have the option of preventing the storage of cookies by setting your Internet browser. You can find more information on this under “Cookies” above.

Google holds further information about the collection and use of data as well as your rights and protection options in this regard in the

https://policies.google.com/privacy

available data protection information.

Vimeo

We use “Vimeo” on our website to display videos. This is a service provided by Vimeo, LL C, 555 West 18th Street, New York, New York 10011, USA, hereinafter referred to as “Vimeo”.

Some of the user data is processed on Vimeo servers in the USA.

The legal basis is Article 6 (1) lit.f) GDPR. Our legitimate interest lies in improving the quality of our website.

If you visit a page on our website in which a video is embedded, a connection to the Vimeo servers in the USA is established to display the video. For technical reasons it is necessary for Vimeo to process your IP address. In addition, the date and time of your visit to our website are also recorded.

If you are logged in to Vimeo at the same time as you visit one of our websites in which a Vimeo video is embedded, Vimeo may assign the information collected in this way to your personal user account there. If you want to prevent this, you must either log out of Vimeo before visiting our website or configure your Vimeo user account accordingly.

For the purpose of functionality and usage analysis, Vimeo uses the web analysis service Google Analytics. Google Analytics stores cookies on your device via your Internet browser and sends information about the use of our Internet pages, in which a Vimeo video is embedded, to Google. It cannot be ruled out that Google will process this information in the USA.

If you do not agree to this processing, you have the option of preventing the installation of cookies by making the appropriate settings in your Internet browser. You can find details on this under the heading “Cookies” above.

The legal basis is Article 6 (1) lit.f) GDPR. Our legitimate interest lies in improving the quality of our website and in Vimeo’s legitimate interest in statistically analyzing user behavior for optimization and marketing purposes.

Vimeo offers under

http://vimeo.com/privacy

further information on the collection and use of the data, as well as your rights and options for protecting your privacy.

Amazon affiliate program

We use the AMAZON partner program on our website. This is a service provided by Amazon Europe Core S.à r.l., 5 Rue Plaetis, L -2338 Luxembourg. Amazon.de advertisements are placed on our website via the AMAZON partner program. If you click on one of these advertisements, you will be redirected to the corresponding offer on the AMZON Internet portal. If you then decide to buy the advertised product there, we will receive a “commission” from Amazon.

Amazon uses cookies to enable this service. With the help of these cookies, Amazon can understand that you have been redirected from our website to the AMAZON Internet portal.

Amazon offers under

https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010

further data protection information.

The legal basis is Article 6 (1) lit.f) GDPR. Our legitimate interest lies in ensuring the processing and payment of our commission claims by Amazon.

If you do not agree to this processing, you have the option of preventing the storage of cookies by setting your Internet browser. You can find more information on this under “Cookies” above.

Google AdWords with conversion tracking

On our website, we use the advertising component Google AdWords and so-called conversion tracking. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google”.

We use conversion tracking for targeted advertising of our offer. The legal basis is Article 6 (1) lit.f) GDPR. Our legitimate interest lies in the analysis, optimization and economic operation of our website.

If you click on an advertisement placed by Google, the conversion tracking we use saves a cookie on your device. These so-called conversion cookies lose their validity after 30 days and are not used to identify you personally.

If the cookie is still valid and you visit a certain page of our website, both we and Google can evaluate that you clicked on one of our ads placed on Google and that you were then redirected to our website.

With the information collected in this way, Google creates statistics for us about the visit to our website. This also gives us information about the number of users who clicked on our ad (s) and the pages of our website that were subsequently accessed. Neither we nor third parties who also use Google AdWords, however, are able to identify you in this way.

You can also prevent or restrict the installation of cookies by making the appropriate settings in your Internet browser. At the same time, you can delete cookies that have already been saved at any time. The steps and measures required for this, however, depend on the specific Internet browser you are using. If you have any questions, please use the help function or documentation of your Internet browser or contact its manufacturer or support.

Google also offers

https://services.google.com/sitestats/de.html

https://www.google.com/policies/technologies/ads/

http://www.google.de/policies/privacy/

further information on this topic and in particular on the possibilities of preventing the use of data.

Google AdSense

We use Google AdSense to integrate advertisements on our website. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google”.

Google AdSense stores cookies and so-called web beacons on your device via your internet browser. This enables Google to analyze your use of our website. The information collected in this way is transmitted to Google in the USA, along with your IP address and the advertising formats displayed to you, and stored there. Google can also pass this information on to contractual partners. However, Google declares that your IP address will not be merged with other data from you.

The legal basis is Article 6 (1) lit.f) GDPR. Our legitimate interest lies in the analysis, optimization and economic operation of our website.

Google also offers

https://policies.google.com/privacy

https://adssettings.google.com/authenticated

further information, in particular about the possibilities of preventing data usage.

Google Remarketing or “Similar Audiences” component of Google

We use the remarketing or “similar target groups” function on our website. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google”.

We use this function to place interest-based, personalized advertising on third-party websites that also participate in the Google advertising network.

The legal basis is Article 6 (1) lit.f) GDPR. Our legitimate interest lies in the analysis, optimization and economic operation of our website.

So that this advertising service can be enabled, Google stores a cookie with a sequence of numbers on your end device via your Internet browser when you visit our website. This cookie records both your visit and the use of our website in anonymized form. However, personal data will not be passed on. If you then visit the website of a third party, which in turn also uses the Google advertising network, advertisements may appear that relate to our website or our offers there.

To permanently deactivate this function, Google offers for the most common internet browsers via

https://www.google.com/settings/ads/plugin

a browser plug-in.

The use of cookies from certain providers, for example via

http://www.youronlinechoices.com/uk/your-ad-choices

http://www.networkadvertising.org/choices/

deactivated via opt-out.

Through what is known as cross-device marketing, Google may be able to track your usage behavior across multiple devices, so that you may be shown interest-based, personalized advertising even if you switch devices. However, this requires that you have agreed to link your browser history to your existing Google account.

Google offers further information on Google Remarketing at

https://www.google.com/privacy/ads/

at.

affilinet tracking cookies

We also advertise offers and services from third parties on our website. If you conclude a contract with the third party provider based on our advertising for these third-party offers, we will receive a commission for this.

In order to be able to correctly record the successful placement, we use the so-called affilinet tracking cookie. However, this cookie does not save any of your personal data. Only our identification number as the intermediary provider and the serial number of the advertising material you have clicked on (e.g. a banner or a text link) is recorded. We need this information for the purpose of processing payments or paying out our commissions.

If you do not agree to this processing, you have the option of preventing the storage of cookies by setting your Internet browser. You can find more information on this under “Cookies” above.

MailerLite – Newsletter

We offer you the opportunity to register for our free newsletter via our website.

We use ActiveCampaign, Inc., 1 N Dearborn, 5th Floor Chicago, Illinois 60602, USA to send newsletters.

ActiveCampaign also offers under

https://www.activecampaign.com/legal

further data protection information.

If you register to receive our newsletter, the data requested during the registration process, such as your e-mail address and, optionally, your name and address, will be processed by ActiveCampaign. In addition, your IP address as well as the date of your registration and time are saved. As part of the subsequent registration process, your consent to the sending of the newsletter is obtained, the content is specifically described and reference is made to this data protection declaration.

The newsletter then sent via ActiveCampaign also contains a so-called tracking pixel, also known as a web beacon. With the help of this tracking pixel, we can evaluate whether and when you have read our newsletter and whether you have followed any further links contained in the newsletter. In addition to other technical data, such as the data of your EDP system and your IP address, the data processed is stored so that we can optimize our newsletter offer and respond to the wishes of the readers. The data is therefore used to increase the quality and attractiveness of our newsletter offer.

The legal basis for sending the newsletter and analyzing it is Article 6 (1) (a) GDPR.

Sample data protection declaration from the law firm Weiß & Partner